In the mid-1950′s Theodor Geisel was supplied a list of 348 words every six year old should know and was challenged by his friend to use them in a story for kids no more than 225 words long.  A few short months later Ted, now the famous Dr. Seuss, completed one of his best known works The Cat In The Hat using 223 words from the original list with only 13 not on it.  So what’s that got to do with SEO? Read the rest of this entry >>

In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people attempted to define themselves by comparing possessions. Today in technology is no different, and interactive-marketing is no exception. The difference is now we need to have everything they do and more. Read the rest of this entry >>

It’s a given that as computing power increases and size decreases technology is becoming both more prevalent and more mobile resulting in applications transitioning from something we use to something which integrates into our lives.  This fundamentally core change in the way we view technology has triggered a paradigm shift from products we purchase to partnerships with the companies who produce them. Read the rest of this entry >>

Traditionally the Technical Lead has been synonymous with lead programmer, senior software engineer, or senior application developer. They serve as both the primary contact and technical representative to the agency, as well as the lead architect and engineer on the project with direct responsibility to the outcome of the product. Within the context of a dedicated software development organization this makes sense as the hierarchy may support a unit, team manager, and business analyst. Within the context of an agency, however, the weighted importance of several key factors of the functional role shifts. This shift redistributes the weighting of both technical and non-technical skills the Technical Lead must retain thereby altering the fundamental role requirements and definition of success within the role. Read the rest of this entry >>