In his latest blog post, Whether or which , Seth Godin makes an excellent reference to the strength of new media in expanding market share vs. expanding the market in general.  I’d like to take his concept a step further by contending a hidden market exists which, when tapped, acts like market expansion with all the benefits of market penetration.  And new media is the perfect way to gain access to it. Read the rest of this entry >>

Jim Collins. (2001). Good to Great . HarperBusiness

Jim Collins and his team did a great job of breaking down both business and leaders into factors that helped make them successful.  Though Collins markets it as a business book I believe, like those of Covey, the theories in this book will serve you well in both business and personal aspects of your life.  This book was used as a text in my MBA studies at Fairleigh Dickinson University’s Silberman College of Buisness, a nationally top ranking entrepreneurship school.  As such I’ve engaged in many hours of discussion with both students and seasoned professionals about the merits and short-comings of this book.
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The Arbinger Institute. (2000). Leadership and Self-Deception: Getting Out of the Box . San Francisco: Berrett-Hoehler.

The Arbinger Institute did a great job of explaining their theory as will serve you well in both business and personal aspects of your life.  It was a very easy read and has a lot of potential to make you think about yourself and how you relate to both the world and your job.  This book was used as a text in my MBA studies at Fairleigh Dickinson University’s Silberman College of Buisness, a nationally top ranking entrepreneurship school.  As such I’ve engaged in many hours of discussion with both students and seasoned professionals about the merits and short-comings of this book.  I’ve also recommended this book to both friends and family.
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