The initial appeal of online marketing was in the long tail .  With the marginal cost of the next 100,000 being extremely low, why wouldn’t you?  New media marketing is different.  New media isn’t about cost; it’s about value.  As Seth Godin observes, there are two ways for you to benefit from marketing: lower cost, or increase value.  New media marketing is the latter. Read the rest of this entry >>

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail by finding exactly what they want, when they want it, and for the price they want to pay.  With acquisition marketing getting more expensive and less effective (see Zain Raj’s piece on markeing focus ), retention is where businesses are headed, and New Media is the tool. Read the rest of this entry >>

Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over price despite nearly 75% being anxious about the economy.  Further, when it comes to customer service, 80% of those surveyed said they want companies to "show a human face."  Marketing 2.0 implements new media technologies that enable you to offer higher quality and personalized service to your customers.  It’s what they want, shouldn’t you give it to them? Read the rest of this entry >>

Today’s fast pace consumer environment requires that people get what they want, when they want, and how they want it.  That’s where New Media marketing comes in.  Traditionally you could opt to send a direct piece, an email, or place a quick phone call.  New Media Marketing says what’s with this "or" business?  Everyone is an individual and needs to be treated as such. Read the rest of this entry >>