Dew Point » 2009


	Dew Point: Where the tech cloud meets Marketing 2.0 As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.


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	New Media Marketing Mentality Posted by Matt Balogh May 17 If the people who you market to had the option, would they choose to see your ad or ignore you all together? Think about this the next time you send a mass email or put together a direct piece. Seriously, think about it. If you know in advance that 97% – 99% of your "customers" are not interested in what you have to say (given a 1% – 3% conversion rate) maybe you should rethink your strategy. This is where New Media Marketing comes in. Read the rest of this entry >> Filed in: Marketing 2.0, new media Tags: markeing 2.0, marketing mentality, new media, permission marketing, retention marketing Comments: No Comments Brand marketing vs. personal sales Posted by Matt Balogh May 12 Many brands would love to utilize the power of New Media, but shifting away from traditional media methodologies is not easy, especially for the older and larger agencies. Currently personal sales seems to be a much better fit for new media which raises the question, "how do we make brand marketing personal?" Read the rest of this entry >> Filed in: customer relationship cultivation, Marketing 2.0, new media, relationship marketing Tags: critical mass marketing, customer value, marketing 2.0, new media, relatinship marketing Comments: No Comments « Older Posts


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