Cred , short for street credit , slang for your reputation .  Defined as:  commanding a level of respect due to experience in or knowledge of issues affecting those environments.  Cred is traditionally associated with young, trendy people in urban areas.  Today in marketing 2.0, however, it’s a unit of exchange within the emerging reputation based economy.  Simple terms: more cred = more value; more value = more dedicated customers; more dedicated customers = more $$.  So, how’s your cred? Read the rest of this entry >>

Passion & Greed.  That’s it.  Those two words account for so much failure in new media, I can’t even begin to tell you.  But I can tell you why, and you can fix it. Read the rest of this entry >>

New media marketing is about being the best.  Offer the best information.  Have the best value for your customer.  When you’re the best, people will follow you.  When you’re not, people will follow the best.  The good news is, there’s lots of ways to be the best.  Here are 4 steps to market new media. Read the rest of this entry >>

Recently AdAge published an article which posed the question "How Would You Pitch the GM Account? " to several marketing and advertising industry executives.  Many of them had some great ideas.  All of them danced around two core concepts:  1.  Reinvent the company brand through innovation  2. Give the people what they want.  The next question:  how do they do it?  My answer, social media. Read the rest of this entry >>