Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.
Interruption Marketing At Its Worst
Posted by Matt Balogh Oct 26

From slashdot , posted by kdawson on Friday October 23 @01:01PM:

"On April 18, 2008, Apple Computer applied for a patent relating to an ‘invention’ that allows for showing advertisements within an operating system. The first named inventor on the patent application is none other than Steve Jobs. Read the rest of this entry >>


According to an October 12th AdAge.com article, the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.  There is no more Joe Consumer.  There is no more clear culture lead.  There is, however, a huge opportunity for new media marketing. Read the rest of this entry >>


Failing to Succeed
Posted by Matt Balogh Oct 12

Difficult and impossible are not the same thing, though they’re often treated that way.  For instance, I was called to join a meeting because the lead engineer told the user interface architect something was impossible.  It wasn’t.  It was difficult.  The difference?  The engineer did not possess the knowledge required to commit to executing it, so he avoided it by calling it impossible.  This is a person that needs to succeed so much they’re willing to pass on potentially productive change.  The reason I was asked to join the meeting is because I know the difference between difficult and impossible. Read the rest of this entry >>


Back To The Future
Posted by Matt Balogh Oct 5

So there I was writing iPhone code when deja vu hit me.  Relatively slow processor, manually managing memory to decrease the overall footprint, relatively small harddrive, concern for data throughput.  I’ve been here before.  Hey, it’s the mid-90′s again and I’m sitting at my old Dell trying to write applications in C, only this time I have access to a lot of really cool technology.  So what would you have done in the mid-90′s to change the world that you can actually do today?

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