Lately I’ve been hearing a lot about loyalty programs, their goals, and their objectives so it’s got me thinking about loyalty in the age of new media marketing.  Traditionally loyalty has been about repeat business — getting happy customers to come back — however, in the age of information, optimization, and saturation, I see it going a different way. Read the rest of this entry >>

With the advent of the television newscast people began taking an interest in what was happening not just in their town, but the world around them.  Subsequently we’ve come to rely on the news industry to decided what’s important, distill the important facts, and convey it to us in a relatively timely manner.  Until recently TV’s and radios have kept us wired to our homes and vehicles resulting in cocoon-style, filtered living — a trend which, today, is being broken by mobile devices and social networks.  Welcome back hyperlocalism. Read the rest of this entry >>

Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant new one.  Traditional loyalty problems are a good start, but where they leave off new media loyalty is just getting started. Read the rest of this entry >>

What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common?  People use them. Read the rest of this entry >>