Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.
Before They Were Heroes
Posted by Matt Balogh Dec 24

The holidays often get me thinking about extraordinary people — those I know and those I do not.  Some are well known, some will never be known, and some are not yet heroes.  It’s this last group that got me thinking organizationally.  Who’s your best customer, who were they before they were your best customer, and what was the experience that made them your best customer?  Heroes, like customers, are all around us if you give them the chance. Read the rest of this entry >>


The 11 Second Relationship
Posted by Matt Balogh Dec 15

Some twitterers have thousands of followers and, likewise, follow thousands.  What are the implications of this?  Are they really taking an active interest in each other, or is this us just lots of people being polite at first and ignoring each other later?  If we assume 5,000 friends with a normal 8 hours sleep we can take the 960 minutes left in the day and simply divide.  Conversing with each of 5,000 friends would leave about 11 seconds for each of them.  11 seconds per. day.  If that’s the scope of your relationship, how deep could it really be? Read the rest of this entry >>