The holidays often get me thinking about extraordinary people — those I know and those I do not. Some are well known, some will never be known, and some are not yet heroes. It’s this last group that got me thinking organizationally. Who’s your best customer, who were they before they were your best customer, and what was the experience that made them your best customer? Heroes, like customers, are all around us if you give them the chance. Read the rest of this entry >>

Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.