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 Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.
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Almost daily I hear news on the economic situation we have in the US. Almost daily, for the past several years. Sure unemployment is topping 10% nationally and is still on the rise, but is that really a reason for retailers to give stuff away for free or even at a loss just to get people in the door? It gives me flash-backs to the mentality just before the .com bust. More people must be better right? Read the rest of this entry >>
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When I use the phrase “automating yourself out of a job” I bet your mind jumps directly to efficiency, manufacturing, production, and making tasks so easy one person can do the work of seven or even seventeen. Sure, that’s a large part of it, but there’s another part. A trend I’ve been seeing for a while now where we use technology to save money, or even make money, at the expense of our customers.
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