In the mid-1950′s Theodor Geisel was supplied a list of 348 words every six year old should know and was challenged by his friend to use them in a story for kids no more than 225 words long.  A few short months later Ted, now the famous Dr. Seuss, completed one of his best known works The Cat In The Hat using 223 words from the original list with only 13 not on it.  So what’s that got to do with SEO? Read the rest of this entry >>

I had an interesting experience this morning.  Every morning on my way into the office I stop for breakfast but recently I’ve found a new bagel shop — I’ve been going there for about two weeks.  Most days I order a bagel with butter, but some days I’m in the mood for an egg sandwich.  This morning was one of those mornings so I strode in ready to order my sandwich.  But, to my surprise, as I approached the counter they offered me my regular “everything bagel with butter today sir?”.  “Yes, please”, I replied not getting my egg sandwich.  What happened there set off a fire in my brain.  Why did this happen?  Am I doing this to my customers? Read the rest of this entry >>

Almost daily I hear news on the economic situation we have in the US.  Almost daily, for the past several years.  Sure unemployment is topping 10% nationally and is still on the rise, but is that really a reason for retailers to give stuff away for free or even at a loss just to get people in the door?  It gives me flash-backs to the mentality just before the .com bust.  More people must be better right? Read the rest of this entry >>

The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that.  What an interesting question.  Here’s my answer. Read the rest of this entry >>