The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that.  What an interesting question.  Here’s my answer. Read the rest of this entry >>

Some twitterers have thousands of followers and, likewise, follow thousands.  What are the implications of this?  Are they really taking an active interest in each other, or is this us just lots of people being polite at first and ignoring each other later?  If we assume 5,000 friends with a normal 8 hours sleep we can take the 960 minutes left in the day and simply divide.  Conversing with each of 5,000 friends would leave about 11 seconds for each of them.  11 seconds per. day.  If that’s the scope of your relationship, how deep could it really be? Read the rest of this entry >>

Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant new one.  Traditional loyalty problems are a good start, but where they leave off new media loyalty is just getting started. Read the rest of this entry >>

Web 2.0 brought about mashups and started the push to mainstream service oriented architectures (SOA). As a result the technology that drives companies has begun to hollow out. What would happen if one of these technologies, say for instance google, went away? What technologies does your organization rely on, and how long do you think they’re going to be around? Read the rest of this entry >>