In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people attempted to define themselves by comparing possessions. Today in technology is no different, and interactive-marketing is no exception. The difference is now we need to have everything they do and more. Read the rest of this entry >>

It’s a given that as computing power increases and size decreases technology is becoming both more prevalent and more mobile resulting in applications transitioning from something we use to something which integrates into our lives.  This fundamentally core change in the way we view technology has triggered a paradigm shift from products we purchase to partnerships with the companies who produce them. Read the rest of this entry >>

I had an interesting experience this morning.  Every morning on my way into the office I stop for breakfast but recently I’ve found a new bagel shop — I’ve been going there for about two weeks.  Most days I order a bagel with butter, but some days I’m in the mood for an egg sandwich.  This morning was one of those mornings so I strode in ready to order my sandwich.  But, to my surprise, as I approached the counter they offered me my regular “everything bagel with butter today sir?”.  “Yes, please”, I replied not getting my egg sandwich.  What happened there set off a fire in my brain.  Why did this happen?  Am I doing this to my customers? Read the rest of this entry >>

Almost daily I hear news on the economic situation we have in the US.  Almost daily, for the past several years.  Sure unemployment is topping 10% nationally and is still on the rise, but is that really a reason for retailers to give stuff away for free or even at a loss just to get people in the door?  It gives me flash-backs to the mentality just before the .com bust.  More people must be better right? Read the rest of this entry >>