Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.
Technology as a Creative Discipline
Posted by Matt Balogh Feb 19

A few years back, while working on the “before & after” gallery for Chrysaliz Design, I got to thinking about the artistry that went into decorating the homes in the photographs.  This idea stuck in my brain such that I began considering the artistry of everything around me eventually focusing on the technical solution I was providing.  I consider this one of my Monolith moments as my approach to technology solutions became less analytic and more artistic. Read the rest of this entry >>


You Know Me Too Well….
Posted by Matt Balogh Dec 22

I had an interesting experience this morning.  Every morning on my way into the office I stop for breakfast but recently I’ve found a new bagel shop — I’ve been going there for about two weeks.  Most days I order a bagel with butter, but some days I’m in the mood for an egg sandwich.  This morning was one of those mornings so I strode in ready to order my sandwich.  But, to my surprise, as I approached the counter they offered me my regular “everything bagel with butter today sir?”.  “Yes, please”, I replied not getting my egg sandwich.  What happened there set off a fire in my brain.  Why did this happen?  Am I doing this to my customers? Read the rest of this entry >>


Almost daily I hear news on the economic situation we have in the US.  Almost daily, for the past several years.  Sure unemployment is topping 10% nationally and is still on the rise, but is that really a reason for retailers to give stuff away for free or even at a loss just to get people in the door?  It gives me flash-backs to the mentality just before the .com bust.  More people must be better right? Read the rest of this entry >>


Automating Yourself Out of a Job
Posted by Matt Balogh Aug 12

When I use the phrase “automating yourself out of a job” I bet your mind jumps directly to efficiency, manufacturing, production, and making tasks so easy one person can do the work of seven or even seventeen.  Sure, that’s a large part of it, but there’s another part.  A trend I’ve been seeing for a while now where we use technology to save money, or even make money, at the expense of our customers.

Read the rest of this entry >>


« Older PostsNewer Posts »