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	Dew Point: Where the tech cloud meets Marketing 2.0 As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.


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	Technology as a Creative Discipline Posted by Matt Balogh Feb 19 A few years back, while working on the “before & after” gallery for Chrysaliz Design, I got to thinking about the artistry that went into decorating the homes in the photographs. This idea stuck in my brain such that I began considering the artistry of everything around me eventually focusing on the technical solution I was providing. I consider this one of my Monolith moments as my approach to technology solutions became less analytic and more artistic. Read the rest of this entry >> Filed in: innovation, Marketing 2.0, new media, relationship marketing Tags: creative technology, customer relationship cultivation, innovation, marketing 2.0, new media marketing, relationship marketing, technology Comments: No Comments Multi-Cultural Social Media Posted by Matt Balogh Feb 25 Social media brings about the possibility for discovery of people like us with interests like ours without regard to who they are. It enables discussion without regard for who is on the other side. We may disagree elsewhere — religion, politics, etc. — but today, here, we come together to discuss what we have in common. Read the rest of this entry >> Filed in: customer relationship cultivation, Marketing 2.0, new media, social media Tags: multi-cultural, one young world, social media Comments: No Comments The Future of Social Media and Marketing Posted by Matt Balogh Jan 19 The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that. What an interesting question. Here’s my answer. Read the rest of this entry >> Filed in: brand strategy, customer relationship cultivation, innovation, Marketing 2.0, new media, relationship marketing, social networking Tags: brand strategy, CRC, customer relationship cultivation, future of social networking, innovation, marketing 2.0, social media Comments: Comments (2) The 11 Second Relationship Posted by Matt Balogh Dec 15 Some twitterers have thousands of followers and, likewise, follow thousands. What are the implications of this? Are they really taking an active interest in each other, or is this us just lots of people being polite at first and ignoring each other later? If we assume 5,000 friends with a normal 8 hours sleep we can take the 960 minutes left in the day and simply divide. Conversing with each of 5,000 friends would leave about 11 seconds for each of them. 11 seconds per. day. If that’s the scope of your relationship, how deep could it really be? Read the rest of this entry >> Filed in: brand strategy, customer relationship cultivation, Marketing 2.0, new media, relationship marketing, social networking Tags: 11 seconds, CRC, customer relationship, relationship marketing, twitter Comments: No Comments « Older Posts — Newer Posts »


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