Dew Point » behavior first


	Dew Point: Where the tech cloud meets Marketing 2.0 As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.


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	Keeping Up With The [Technical-Marketing] Joneses Posted by Matt Balogh Oct 24 In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people attempted to define themselves by comparing possessions. Today in technology is no different, and interactive-marketing is no exception. The difference is now we need to have everything they do and more. Read the rest of this entry >> Filed in: customer relationship cultivation, innovation, Marketing 2.0, new media Tags: android, behavior based marketing, behavior first, innovation, iPhone, marketing 2.0, new media marketing, thought leadership Comments: No Comments Saturated Loyalty Posted by Matt Balogh Nov 30 Lately I’ve been hearing a lot about loyalty programs, their goals, and their objectives so it’s got me thinking about loyalty in the age of new media marketing. Traditionally loyalty has been about repeat business — getting happy customers to come back — however, in the age of information, optimization, and saturation, I see it going a different way. Read the rest of this entry >> Filed in: customer relationship cultivation, social networking Tags: behavior first, CRC, customer relationship cultivation, loyalty, social networking Comments: Comments (2) Fun Theory Posted by Matt Balogh Nov 9 What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common? People use them. Read the rest of this entry >> Filed in: customer relationship cultivation, Marketing 2.0, relationship marketing Tags: behavior first, CRC, customer relationship cultivation, marketing 2.0, the fun theory Comments: Comments (2) Goodbye Joe Consumer, Hello New Media Opportunity Posted by Matt Balogh Oct 19 According to an October 12th AdAge.com article, the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American. There is no more Joe Consumer. There is no more clear culture lead. There is, however, a huge opportunity for new media marketing. Read the rest of this entry >> Filed in: customer relationship cultivation, Marketing 2.0 Tags: 2010 census, adage, behavior first, new media, the long tail Comments: Comments (1) Newer Posts »


	Recent Posts · The Cat in the Hat & SEO · Keeping Up With The [Technical-Marketing] Joneses · Technology Partners 4 Life · The Role of Technical Leads in Technology-Driven Marketing · Technology as a Creative Discipline · You Know Me Too Well…. · Negative Margins, But We’ll Make Up For It In Volume · Automating Yourself Out of a Job · Multi-Cultural Social Media · The Future of Social Media and Marketing Archive · November 2011 (1) · October 2011 (1) · April 2011 (1) · March 2011 (1) · February 2011 (1) · December 2010 (1) · August 2010 (2) · February 2010 (1) · January 2010 (2) · December 2009 (2) · November 2009 (5) · October 2009 (4) Tags behavior based marketing,behavior first,book review,brand loyalty,brand strategy,CRC,customer relationship cultivation,customer retention,customer value,facebook,innovation,interruption marketing,iPhone,jim collins,leadership,made to stick,marketing,marketing 2.0,marketing strategy,new marketing,new media,new media marketing,permission marketing,relatinship marketing,relationship marketing,retention marketing,seraphim internet solutions,SOA,social media,social networking,technology,the long tail,thought leadership,twitter,Web 2.0