Jim Collins. (2001). Good to Great . HarperBusiness

Jim Collins and his team did a great job of breaking down both business and leaders into factors that helped make them successful.  Though Collins markets it as a business book I believe, like those of Covey, the theories in this book will serve you well in both business and personal aspects of your life.  This book was used as a text in my MBA studies at Fairleigh Dickinson University’s Silberman College of Buisness, a nationally top ranking entrepreneurship school.  As such I’ve engaged in many hours of discussion with both students and seasoned professionals about the merits and short-comings of this book.
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The Arbinger Institute. (2000). Leadership and Self-Deception: Getting Out of the Box . San Francisco: Berrett-Hoehler.

The Arbinger Institute did a great job of explaining their theory as will serve you well in both business and personal aspects of your life.  It was a very easy read and has a lot of potential to make you think about yourself and how you relate to both the world and your job.  This book was used as a text in my MBA studies at Fairleigh Dickinson University’s Silberman College of Buisness, a nationally top ranking entrepreneurship school.  As such I’ve engaged in many hours of discussion with both students and seasoned professionals about the merits and short-comings of this book.  I’ve also recommended this book to both friends and family.
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Chip Heath & Dan Heath. (2007). Made to Stick. Random House.

This book is a great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach to sticky communication, the brothers Heath take their own advice in writing a Simple, Unexpected, Concrete, Credible, Emotional, Story. Okay, it wasn’t that emotional, but they didn’t stop there. Read the rest of this entry >>