Dew Point » brand loyalty


	Dew Point: Where the tech cloud meets Marketing 2.0 As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.


	About · homepage · profile · resume Social Links “Made to Stick” 5 Strategies for Business, Life and Really Hard Math Problems Jim Collins Seraphim Internet Solutions Social Life and Social Media The Arbinger Institude The Long Tail Twitter


	Social Loyalty Posted by Matt Balogh Nov 16 Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant new one. Traditional loyalty problems are a good start, but where they leave off new media loyalty is just getting started. Read the rest of this entry >> Filed in: brand strategy, customer relationship cultivation Tags: brand loyalty, CRC, customer relationship cultivation, new marketing Comments: Comments (1) Can Marketing Be Too Successful? Posted by Matt Balogh Sep 7 We talk a lot about customer delight and how to turn irate customers into loyal ones, but how often to we prepare ourselves for the opposite? What happens when we come up with that great idea but just can’t support it? When we turn happy customers into irate ones bynot supporting our marketing? In the end, is it a good thing or a bad thing? Read the rest of this entry >> Filed in: brand strategy, customer relationship cultivation, relationship marketing Tags: brand loyalty, kfc, marketing, new media, relationship marketing, slashdot Comments: No Comments New Media Brand Loyalty Posted by Matt Balogh May 21 Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over price despite nearly 75% being anxious about the economy. Further, when it comes to customer service, 80% of those surveyed said they want companies to "show a human face." Marketing 2.0 implements new media technologies that enable you to offer higher quality and personalized service to your customers. It’s what they want, shouldn’t you give it to them? Read the rest of this entry >> Filed in: customer relationship cultivation, Marketing 2.0, new media, relationship marketing Tags: brand loyalty, customer retention, euro rscg worldwide, marketing 2.0, meatball sundae, new media, prweek Comments: No Comments


	Recent Posts · The Cat in the Hat & SEO · Keeping Up With The [Technical-Marketing] Joneses · Technology Partners 4 Life · The Role of Technical Leads in Technology-Driven Marketing · Technology as a Creative Discipline · You Know Me Too Well…. · Negative Margins, But We’ll Make Up For It In Volume · Automating Yourself Out of a Job · Multi-Cultural Social Media · The Future of Social Media and Marketing Archive · November 2011 (1) · October 2011 (1) · April 2011 (1) · March 2011 (1) · February 2011 (1) · December 2010 (1) · August 2010 (2) · February 2010 (1) · January 2010 (2) · December 2009 (2) · November 2009 (5) · October 2009 (4) Tags behavior based marketing,behavior first,book review,brand loyalty,brand strategy,CRC,customer relationship cultivation,customer retention,customer value,facebook,innovation,interruption marketing,iPhone,jim collins,leadership,made to stick,marketing,marketing 2.0,marketing strategy,new marketing,new media,new media marketing,permission marketing,relatinship marketing,relationship marketing,retention marketing,seraphim internet solutions,SOA,social media,social networking,technology,the long tail,thought leadership,twitter,Web 2.0