In the mid-1950′s Theodor Geisel was supplied a list of 348 words every six year old should know and was challenged by his friend to use them in a story for kids no more than 225 words long.  A few short months later Ted, now the famous Dr. Seuss, completed one of his best known works The Cat In The Hat using 223 words from the original list with only 13 not on it.  So what’s that got to do with SEO? Read the rest of this entry >>

The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that.  What an interesting question.  Here’s my answer. Read the rest of this entry >>

The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs, direct mail, and several other medias to stay connected to them. We spend millions to form and cultivate the relationships but, in the process, do we forget about the relationship itself?
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Cred , short for street credit , slang for your reputation .  Defined as:  commanding a level of respect due to experience in or knowledge of issues affecting those environments.  Cred is traditionally associated with young, trendy people in urban areas.  Today in marketing 2.0, however, it’s a unit of exchange within the emerging reputation based economy.  Simple terms: more cred = more value; more value = more dedicated customers; more dedicated customers = more $$.  So, how’s your cred? Read the rest of this entry >>