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 Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.
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When I use the phrase “automating yourself out of a job” I bet your mind jumps directly to efficiency, manufacturing, production, and making tasks so easy one person can do the work of seven or even seventeen. Sure, that’s a large part of it, but there’s another part. A trend I’ve been seeing for a while now where we use technology to save money, or even make money, at the expense of our customers.
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Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over price despite nearly 75% being anxious about the economy. Further, when it comes to customer service, 80% of those surveyed said they want companies to "show a human face." Marketing 2.0 implements new media technologies that enable you to offer higher quality and personalized service to your customers. It’s what they want, shouldn’t you give it to them? Read the rest of this entry >>
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