In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people attempted to define themselves by comparing possessions. Today in technology is no different, and interactive-marketing is no exception. The difference is now we need to have everything they do and more. Read the rest of this entry >>

The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that.  What an interesting question.  Here’s my answer. Read the rest of this entry >>

At Harvard Business School Max Bazerman is a professor of negotiation.  He starts each semester off the same way  – by auctioning off a $20 bill.  There are two rules to the Bazerman auction. First, bids go in $1 increments and, second, both the first and second place bidders must pay at the end of the auction.  Max’s record winning bid is $204.

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Difficult and impossible are not the same thing, though they’re often treated that way.  For instance, I was called to join a meeting because the lead engineer told the user interface architect something was impossible.  It wasn’t.  It was difficult.  The difference?  The engineer did not possess the knowledge required to commit to executing it, so he avoided it by calling it impossible.  This is a person that needs to succeed so much they’re willing to pass on potentially productive change.  The reason I was asked to join the meeting is because I know the difference between difficult and impossible. Read the rest of this entry >>