 |
 |
|
 Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.
|
||
 |
 |
|
|
|
|
|
|
|
|
|
In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people attempted to define themselves by comparing possessions. Today in technology is no different, and interactive-marketing is no exception. The difference is now we need to have everything they do and more. Read the rest of this entry >>
Comments: No Comments
So there I was writing iPhone code when deja vu hit me. Relatively slow processor, manually managing memory to decrease the overall footprint, relatively small harddrive, concern for data throughput. I’ve been here before. Hey, it’s the mid-90′s again and I’m sitting at my old Dell trying to write applications in C, only this time I have access to a lot of really cool technology. So what would you have done in the mid-90′s to change the world that you can actually do today?
Comments: Comments (2)
Web 2.0 brought about mashups and started the push to mainstream service oriented architectures (SOA). As a result the technology that drives companies has begun to hollow out. What would happen if one of these technologies, say for instance google, went away? What technologies does your organization rely on, and how long do you think they’re going to be around? Read the rest of this entry >>
Comments: No Comments
|
||
|
|
