Dew Point » jim collins


	Dew Point: Where the tech cloud meets Marketing 2.0 As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.


	About · homepage · profile · resume Social Links “Made to Stick” 5 Strategies for Business, Life and Really Hard Math Problems Jim Collins Seraphim Internet Solutions Social Life and Social Media The Arbinger Institude The Long Tail Twitter


	Marketing 2.0: Good Marketing to Great Marketing Posted by Matt Balogh Jun 1 There are a lot of good marketers out there. They are good because they consistently deliver good ROI by building good campaigns that deliver good results. Marketing 2.0 isn’t about being good. It’s about being great. Good, as defined by Jim Collins , is the enemy of great, which is why there are a lot of good marketers and many fewer great ones. Collins’s book Good to Great describes many concepts in management that relate directly to Marketing 2.0. Here’s just a few to whet your appetite. You’ll have to read his book for the rest Read the rest of this entry >> Filed in: book review, Marketing 2.0, new media Tags: good to great, hedgehog concept, jim collins, marketing 2.0, the flywheel Comments: No Comments Book Review: Good to Great Posted by Matt Balogh Apr 17 Jim Collins. (2001). Good to Great . HarperBusiness Jim Collins and his team did a great job of breaking down both business and leaders into factors that helped make them successful. Though Collins markets it as a business book I believe, like those of Covey, the theories in this book will serve you well in both business and personal aspects of your life. This book was used as a text in my MBA studies at Fairleigh Dickinson University’s Silberman College of Buisness, a nationally top ranking entrepreneurship school. As such I’ve engaged in many hours of discussion with both students and seasoned professionals about the merits and short-comings of this book. Read the rest of this entry >> Filed in: book review Tags: book review, entrepreneurship, jim collins, leadership, management, seraphim internet solutions Comments: No Comments


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