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	Dew Point: Where the tech cloud meets Marketing 2.0 As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.


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	Technology as a Creative Discipline Posted by Matt Balogh Feb 19 A few years back, while working on the “before & after” gallery for Chrysaliz Design, I got to thinking about the artistry that went into decorating the homes in the photographs. This idea stuck in my brain such that I began considering the artistry of everything around me eventually focusing on the technical solution I was providing. I consider this one of my Monolith moments as my approach to technology solutions became less analytic and more artistic. Read the rest of this entry >> Filed in: innovation, Marketing 2.0, new media, relationship marketing Tags: creative technology, customer relationship cultivation, innovation, marketing 2.0, new media marketing, relationship marketing, technology Comments: No Comments The Future of Social Media and Marketing Posted by Matt Balogh Jan 19 The other day someone asked me where I think the future of social media in marketing is for 2010 and the future beyond that. What an interesting question. Here’s my answer. Read the rest of this entry >> Filed in: brand strategy, customer relationship cultivation, innovation, Marketing 2.0, new media, relationship marketing, social networking Tags: brand strategy, CRC, customer relationship cultivation, future of social networking, innovation, marketing 2.0, social media Comments: Comments (2) The Bazerman Auction And Innovation Posted by Matt Balogh Jan 11 At Harvard Business School Max Bazerman is a professor of negotiation. He starts each semester off the same way – by auctioning off a $20 bill. There are two rules to the Bazerman auction. First, bids go in $1 increments and, second, both the first and second place bidders must pay at the end of the auction. Max’s record winning bid is $204. Read the rest of this entry >> Filed in: innovation, Marketing 2.0 Tags: bazerman, innovation, marketing 2.0, new media, social media Comments: No Comments Fun Theory Posted by Matt Balogh Nov 9 What does a piano staircase, an arcade recycling bin, and the worlds deepest trash can have in common? People use them. Read the rest of this entry >> Filed in: customer relationship cultivation, innovation, Marketing 2.0, relationship marketing Tags: behavior first, CRC, customer relationship cultivation, innovation, marketing 2.0, the fun theory Comments: Comments (2) « Older Posts — Newer Posts »


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