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 Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.
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In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people attempted to define themselves by comparing possessions. Today in technology is no different, and interactive-marketing is no exception. The difference is now we need to have everything they do and more. Read the rest of this entry >>
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A few years back, while working on the “before & after” gallery for Chrysaliz Design, I got to thinking about the artistry that went into decorating the homes in the photographs. This idea stuck in my brain such that I began considering the artistry of everything around me eventually focusing on the technical solution I was providing. I consider this one of my Monolith moments as my approach to technology solutions became less analytic and more artistic. Read the rest of this entry >>
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What is the value of an ad not seen? Worse yet, what is the value of an ad seen but not acted upon? For years we as marketers have worked hard to turn the Internet into a place where ads are proactively blocked, filtered, and ignored. Agencies are paid to increase list size, not list quality. Rather than put time into properly segmenting our prospects and compiling an offering that is relevant, we collect information in any way possible and blast emails to everyone. This is because we choose quantity over quality thinking we’re getting the best bang for our buck. We’re not. Read the rest of this entry >>
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Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing. They contend marketers have too much information to adequately convey their message to prospective customers — it’s like an inside joke meant for the world that only we get. But what if the reverse was true? What if they are the tappers? Then we are the ones without all the information and we’re missing the message the world is trying to tell us.
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