Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing.  They contend marketers have too much information to adequately convey their message to prospective customers — it’s like an inside joke meant for the world that only we get.  But what if the reverse was true?  What if they are the tappers?  Then we are the ones without all the information and we’re missing the message the world is trying to tell us.
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The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs, direct mail, and several other medias to stay connected to them. We spend millions to form and cultivate the relationships but, in the process, do we forget about the relationship itself?
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Cred , short for street credit , slang for your reputation .  Defined as:  commanding a level of respect due to experience in or knowledge of issues affecting those environments.  Cred is traditionally associated with young, trendy people in urban areas.  Today in marketing 2.0, however, it’s a unit of exchange within the emerging reputation based economy.  Simple terms: more cred = more value; more value = more dedicated customers; more dedicated customers = more $$.  So, how’s your cred? Read the rest of this entry >>

New media marketing is about being the best.  Offer the best information.  Have the best value for your customer.  When you’re the best, people will follow you.  When you’re not, people will follow the best.  The good news is, there’s lots of ways to be the best.  Here are 4 steps to market new media. Read the rest of this entry >>