At Harvard Business School Max Bazerman is a professor of negotiation.  He starts each semester off the same way  – by auctioning off a $20 bill.  There are two rules to the Bazerman auction. First, bids go in $1 increments and, second, both the first and second place bidders must pay at the end of the auction.  Max’s record winning bid is $204.

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With the advent of the television newscast people began taking an interest in what was happening not just in their town, but the world around them.  Subsequently we’ve come to rely on the news industry to decided what’s important, distill the important facts, and convey it to us in a relatively timely manner.  Until recently TV’s and radios have kept us wired to our homes and vehicles resulting in cocoon-style, filtered living — a trend which, today, is being broken by mobile devices and social networks.  Welcome back hyperlocalism. Read the rest of this entry >>

There’s an expression: it’s like hitting your head with a hammer because it feels so good when you stop.  For years we’ve been bashing our customers over the head with marketing which, I guess, is why Marketing 2.0 feels so good. Read the rest of this entry >>

According to an October 12th AdAge.com article, the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.  There is no more Joe Consumer.  There is no more clear culture lead.  There is, however, a huge opportunity for new media marketing. Read the rest of this entry >>