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	Dew Point: Where the tech cloud meets Marketing 2.0 As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.


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	When Value Added Does Not Add Value Posted by Matt Balogh Aug 17 The concept starts as an organization who wishes to increase value to their customers. Not so bad. But what happens when this goes horribly wrong? Suddenly it becomes blatantly obvious that you really don’t know your customers very well. And that’s a scary thing. Read the rest of this entry >> Filed in: Case, customer relationship cultivation, Marketing 2.0, relationship marketing Tags: behavior first, CRC, customer relationship cultivation, customer value, marketing 2.0, relatinship marketing, retention marketing, the long tail Comments: Comments (1) Brand marketing vs. personal sales Posted by Matt Balogh May 12 Many brands would love to utilize the power of New Media, but shifting away from traditional media methodologies is not easy, especially for the older and larger agencies. Currently personal sales seems to be a much better fit for new media which raises the question, "how do we make brand marketing personal?" Read the rest of this entry >> Filed in: customer relationship cultivation, Marketing 2.0, new media, relationship marketing Tags: critical mass marketing, customer value, marketing 2.0, new media, relatinship marketing Comments: No Comments


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