Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.
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“Made to Stick”
5 Strategies for Business, Life and Really Hard Math Problems
Jim Collins
Seraphim Internet Solutions
Social Life and Social Media
The Arbinger Institude
The Long Tail
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    Technology as a Creative Discipline
    Posted by Matt Balogh Feb 19

    A few years back, while working on the “before & after” gallery for Chrysaliz Design, I got to thinking about the artistry that went into decorating the homes in the photographs.  This idea stuck in my brain such that I began considering the artistry of everything around me eventually focusing on the technical solution I was providing.  I consider this one of my Monolith moments as my approach to technology solutions became less analytic and more artistic. Read the rest of this entry >>

    You Know Me Too Well….
    Posted by Matt Balogh Dec 22

    I had an interesting experience this morning.  Every morning on my way into the office I stop for breakfast but recently I’ve found a new bagel shop — I’ve been going there for about two weeks.  Most days I order a bagel with butter, but some days I’m in the mood for an egg sandwich.  This morning was one of those mornings so I strode in ready to order my sandwich.  But, to my surprise, as I approached the counter they offered me my regular “everything bagel with butter today sir?”.  “Yes, please”, I replied not getting my egg sandwich.  What happened there set off a fire in my brain.  Why did this happen?  Am I doing this to my customers? Read the rest of this entry >>

    The 11 Second Relationship
    Posted by Matt Balogh Dec 15

    Some twitterers have thousands of followers and, likewise, follow thousands.  What are the implications of this?  Are they really taking an active interest in each other, or is this us just lots of people being polite at first and ignoring each other later?  If we assume 5,000 friends with a normal 8 hours sleep we can take the 960 minutes left in the day and simply divide.  Conversing with each of 5,000 friends would leave about 11 seconds for each of them.  11 seconds per. day.  If that’s the scope of your relationship, how deep could it really be? Read the rest of this entry >>

    Can Marketing Be Too Successful?
    Posted by Matt Balogh Sep 7

    We talk a lot about customer delight and how to turn irate customers into loyal ones, but how often to we prepare ourselves for the opposite?  What happens when we come up with that great idea but just can’t support it?  When we turn happy customers into irate ones bynot supporting our marketing?  In the end, is it a good thing or a bad thing? Read the rest of this entry >>

    Newer Posts »
    Recent Posts
    · The Cat in the Hat & SEO
    · Keeping Up With The [Technical-Marketing] Joneses
    · Technology Partners 4 Life
    · The Role of Technical Leads in Technology-Driven Marketing
    · Technology as a Creative Discipline
    · You Know Me Too Well….
    · Negative Margins, But We’ll Make Up For It In Volume
    · Automating Yourself Out of a Job
    · Multi-Cultural Social Media
    · The Future of Social Media and Marketing
    Archive
    · November 2011 (1)
    · October 2011 (1)
    · April 2011 (1)
    · March 2011 (1)
    · February 2011 (1)
    · December 2010 (1)
    · August 2010 (2)
    · February 2010 (1)
    · January 2010 (2)
    · December 2009 (2)
    · November 2009 (5)
    · October 2009 (4)
    Tags
    behavior based marketing,behavior first,book review,brand loyalty,brand strategy,CRC,customer relationship cultivation,customer retention,customer value,facebook,innovation,interruption marketing,iPhone,jim collins,leadership,made to stick,marketing,marketing 2.0,marketing strategy,new marketing,new media,new media marketing,permission marketing,relatinship marketing,relationship marketing,retention marketing,seraphim internet solutions,SOA,social media,social networking,technology,the long tail,thought leadership,twitter,Web 2.0
    © 2009-2011 Matthew Balogh. All rights reserved.
    The opinions expressed on this site are my own and do not reflect those of my employer or those who I am professionally connected.