Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.
Who Do You Rely On?
Posted by Matt Balogh Sep 28

Web 2.0 brought about mashups and started the push to mainstream service oriented architectures (SOA). As a result the technology that drives companies has begun to hollow out. What would happen if one of these technologies, say for instance google, went away? What technologies does your organization rely on, and how long do you think they’re going to be around? Read the rest of this entry >>


SOA & Web 2.0 MVC — Part 1
Posted by Matt Balogh Feb 3

I’ve been picking at the Web 2.0 buffet for a while so now that I’m getting into Service Oriented Architectures (SOA) I’m really starting to see the connections. Web 2.0 really lends itself nicely to services in the online application world. I’ve started to put together a presentation for exactly how and why this works, but for now I thought I’d share some of my preliminary ideas with the world. As always, your feedback is welcome. Read the rest of this entry >>