Web 2.0 brought about mashups and started the push to mainstream service oriented architectures (SOA). As a result the technology that drives companies has begun to hollow out. What would happen if one of these technologies, say for instance google, went away? What technologies does your organization rely on, and how long do you think they’re going to be around? Read the rest of this entry >>

Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.