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 Dew Point: Where the tech cloud meets Marketing 2.0
As a digital marketing leader specializing in social media and innovation I directly influence and experience the causes, effects, and overall results of business decisions within marketing campaigns for organizations and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others. That, and I think it's really interesting stuff.
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Lately I’ve been hearing a lot about loyalty programs, their goals, and their objectives so it’s got me thinking about loyalty in the age of new media marketing. Traditionally loyalty has been about repeat business — getting happy customers to come back — however, in the age of information, optimization, and saturation, I see it going a different way. Read the rest of this entry >>
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As professional marketers we’re always looking for new and better ways to collect information about our customers so that we may better serve them. We, for the most part, have good (read legal) intentions. Much like Disney executives who spend time in character suits within the park, I believe that it’s good practice to put ourselves in the place of our customers and look at the world from their point of view. Here are some outtakes from a security newsletter, OUCH , by ANS Institute Security Newsletter for Computer Users (Volume 6, Number 7, July 2009). Take a read through and think about how simple the "simple" things you ask of your customers really are and how important a relationship really is. Read the rest of this entry >>
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