According to an October 12th AdAge.com article, the 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.  There is no more Joe Consumer.  There is no more clear culture lead.  There is, however, a huge opportunity for new media marketing. Read the rest of this entry >>

The concept starts as an organization who wishes to increase value to their customers.  Not so bad.  But what happens when this goes horribly wrong?  Suddenly it becomes blatantly obvious that you really don’t know your customers very well.  And that’s a scary thing. Read the rest of this entry >>

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail by finding exactly what they want, when they want it, and for the price they want to pay.  With acquisition marketing getting more expensive and less effective (see Zain Raj’s piece on markeing focus ), retention is where businesses are headed, and New Media is the tool. Read the rest of this entry >>